Due to the high level of stand design which had come into the Premium Pet Food category over the preceding 6 years, the PRO PLAN New Generation Unit was looking for a different edge. During concept development, research revealed the target market was the same as the...

From POPAI (now SHOP!) 2009 / 2010 Award Submission The concept is based on creating the feeling of being absorbed by the brand. By relaying the existing store racks where possible, we create a tunnel effect completely immersing the customer in the Eukanuba...

Prior to developing this concept seeds were displayed on either peg hooks or in wire pockets. Both of these had issues with pack presentation and retaining the packs in the often exposed and windy environments. 5P worked with Julijana Manolis to design a modular...

Anyone dabbling in DIY, and thanks to COVID that seems to be 100% of us, can appreciate how complex the sealant and adhesive categories are. There are countless material combinations to be bonded and cracks to be filled and identifying the correct solution can lead to...

The Lady Jayne and Manicare Merchandising System was born from a desire form McPhersons Consumer Products (MCP) to have a modular system that would give more flexibility in store and provide a better inventory management system by creating a stable of common parts. 5P...

We started working with REVLON in 2006 and the Limited Edition Collection (LEC) was the third project briefed to us by Marc Tingwell and Tammy Herbert. Marc wanted to create a flowing display based on a beautiful lighting concept he had seen from Alex Noble Creations....

We received a call mid 2005 from Neil Thorneycroft at MARS saying that he’d seen our IAMS racks and had tracked us down through his industry contacts. IAMS gave us the green light to work on the project with MARS and we commenced with the simple brief from Thorney to...

We cold called The IAMS Company  to see if they needed any displays and they asked if we did steel shelving. Absolutely! This turned into relationships that we still cherish 17 years later. The modular 5P racks replaced the old style cantilevered options and provided...

Flashback to 2003 and it’s the INNOXA Merchandising System. We started working with INNOXA (now distributed by Heritage Brands) in 2002 and developed a modular display system that rolled out over the following 10 years through pharmacy, DDS and Priceline Australia...