Flashback Friday 2019: Royal Canin Cat Wet Food Pallet
The goal was to create a pallet display for the PETstock store chain to promote a $2000 Pet Voucher sweepstakes. Shoppers who purchased 12 or more pouches of cat food (12 pouches per carton) were eligible to win $2000 every week for 9 weeks. The pallet displays, which...
Global Shipping Update – September 2021
We just wanted to update everyone on the current situation with shipping again, as the ongoing port congestions and global supply chain disruptions just keep continuing on with no end in sight. At the same time the freight costs keep increasing while shipping...
Flashback Friday 2018: Havaianas Merchandising System
BRING ON SUMMER! 2018 saw the development of the next generation of display units for Havaianas. The previous generation had been in stores since 2013 and it was time to refresh the in-store image and cement the market leading position of this iconic international...
Flashback Friday 2017: Greenies Christmas Train
Research from 2017 showed that 83% of dog owners and 50% of cat owners buy their furry friends a Christmas present. Sarah Fisher from MARS Petcare briefed 5P to come up with unique and exclusive activation concepts, designed to disrupt in store, off locate impulse...
Flashback Friday 2016: Paslode Pallet House
This is the original PASLODE PALLET HOUSE that we designed with Andrew Davis back in 2016 to roll out into the TOTAL TOOLS and independent tool network across Australia. The main considerations for the brief were as follows: Reinforce the market leading position of...
Flashback Friday 2015 – Advance Wet Food
At the time of briefing in late 2014, ADVANCE® held a strong position in the dry pet food category across specialty pet retail in Australia. They were seeking to further develop the range of wet food based on proven benefits of feeding your pet a mix of wet and dry...
Flashback Friday 2014: ITW Proline MADE FOR TRADE
The fasteners category is an extremely complex one for the DIY’er to navigate. Jason Wheatley from ITW Proline approached 5P Group to develop a system that would give the shoppers more confidence around the purchase decision and reduce the need for in store...
Ningbo Port Disruption
The port of Ningbo in China, the 3rd largest port in the world, has been partially shut-down due to an outbreak of COVID-19 with a worker at one of the terminals testing positive. As a result, the Health Authorities in China have ordered the Meishan Terminal in Ningbo...
Flashback Friday 2013: Dulux Spray Can Display
Dulux Australia was launching a new ranging of Aerosol paints in 2013 and needed 5P to develop a POS system to house and display the range in hardware + Paint Stores across ANZ. The main elements of the brief were as follows: Ability to safely hold stock weight...
Flashback Friday 2012: Advantage Family Shelf Management System
The Advantage Family (Advantage, Advantix and Advocate) by Elanco is a range of parasite-control pet products kept behind counter in pet specialty stores. In store, shelf space has been dominated by competitor brands such as Frontline. Prior to this...