by admin | Sep 30, 2021 | Flashback Friday
The goal was to create a pallet display for the PETstock store chain to promote a $2000 Pet Voucher sweepstakes. Shoppers who purchased 12 or more pouches of cat food (12 pouches per carton) were eligible to win $2000 every week for 9 weeks. The pallet displays, which...
by admin | Sep 16, 2021 | Flashback Friday
BRING ON SUMMER! 2018 saw the development of the next generation of display units for Havaianas. The previous generation had been in stores since 2013 and it was time to refresh the in-store image and cement the market leading position of this iconic international...
by admin | Sep 9, 2021 | Flashback Friday
Research from 2017 showed that 83% of dog owners and 50% of cat owners buy their furry friends a Christmas present. Sarah Fisher from MARS Petcare briefed 5P to come up with unique and exclusive activation concepts, designed to disrupt in store, off locate impulse...
by admin | Sep 3, 2021 | Flashback Friday
This is the original PASLODE PALLET HOUSE that we designed with Andrew Davis back in 2016 to roll out into the TOTAL TOOLS and independent tool network across Australia. The main considerations for the brief were as follows: Reinforce the market leading position of...
by admin | Aug 26, 2021 | Flashback Friday
At the time of briefing in late 2014, ADVANCE® held a strong position in the dry pet food category across specialty pet retail in Australia. They were seeking to further develop the range of wet food based on proven benefits of feeding your pet a mix of wet and dry...
by admin | Aug 19, 2021 | Flashback Friday
The fasteners category is an extremely complex one for the DIY’er to navigate. Jason Wheatley from ITW Proline approached 5P Group to develop a system that would give the shoppers more confidence around the purchase decision and reduce the need for in store...
