Empowering brands at retail
Flashback Friday 2017: Greenies Christmas Train

Flashback Friday 2017: Greenies Christmas Train

Research from 2017 showed that 83% of dog owners and 50% of cat owners buy their furry friends a Christmas present. Sarah Fisher from MARS Petcare briefed 5P to come up with unique and exclusive activation concepts, designed to disrupt in store, off locate impulse...
Flashback Friday 2016: Paslode Pallet House

Flashback Friday 2016: Paslode Pallet House

This is the original PASLODE PALLET HOUSE that we designed with Andrew Davis back in 2016 to roll out into the TOTAL TOOLS and independent tool network across Australia. The main considerations for the brief were as follows: Reinforce the market leading position of...
Flashback Friday 2015 – Advance Wet Food

Flashback Friday 2015 – Advance Wet Food

At the time of briefing in late 2014, ADVANCE® held a strong position in the dry pet food category across specialty pet retail in Australia. They were seeking to further develop the range of wet food based on proven benefits of feeding your pet a mix of wet and dry...
Flashback Friday 2014: ITW Proline MADE FOR TRADE

Flashback Friday 2014: ITW Proline MADE FOR TRADE

The fasteners category is an extremely complex one for the DIY’er to navigate. Jason Wheatley from ITW Proline approached 5P Group to develop a system that would give the shoppers more confidence around the purchase decision and reduce the need for in store...
Flashback Friday 2013: Dulux Spray Can Display

Flashback Friday 2013: Dulux Spray Can Display

Dulux Australia was launching a new ranging of Aerosol paints in 2013 and needed 5P to develop a POS system to house and display the range in hardware + Paint Stores across ANZ.   The main elements of the brief were as follows: Ability to safely hold stock weight...