by admin | Aug 12, 2021 | Flashback Friday
Dulux Australia was launching a new ranging of Aerosol paints in 2013 and needed 5P to develop a POS system to house and display the range in hardware + Paint Stores across ANZ. The main elements of the brief were as follows: Ability to safely hold stock weight...
by admin | Aug 5, 2021 | Flashback Friday
The Advantage Family (Advantage, Advantix and Advocate) by Elanco is a range of parasite-control pet products kept behind counter in pet specialty stores. In store, shelf space has been dominated by competitor brands such as Frontline. Prior to this...
by admin | Jul 30, 2021 | Flashback Friday
Due to the high level of stand design which had come into the Premium Pet Food category over the preceding 6 years, the PRO PLAN New Generation Unit was looking for a different edge. During concept development, research revealed the target market was the same as the...
by admin | Jul 23, 2021 | Flashback Friday
From POPAI (now SHOP!) 2009 / 2010 Award Submission The concept is based on creating the feeling of being absorbed by the brand. By relaying the existing store racks where possible, we create a tunnel effect completely immersing the customer in the Eukanuba...
by admin | Jul 16, 2021 | Flashback Friday
Prior to developing this concept seeds were displayed on either peg hooks or in wire pockets. Both of these had issues with pack presentation and retaining the packs in the often exposed and windy environments. 5P worked with Julijana Manolis to design a modular...
by admin | Jul 9, 2021 | Flashback Friday
Anyone dabbling in DIY, and thanks to COVID that seems to be 100% of us, can appreciate how complex the sealant and adhesive categories are. There are countless material combinations to be bonded and cracks to be filled and identifying the correct solution can lead to...
