by admin | Aug 26, 2021 | Flashback Friday
At the time of briefing in late 2014, ADVANCE® held a strong position in the dry pet food category across specialty pet retail in Australia. They were seeking to further develop the range of wet food based on proven benefits of feeding your pet a mix of wet and dry...
by admin | Aug 19, 2021 | Flashback Friday
The fasteners category is an extremely complex one for the DIY’er to navigate. Jason Wheatley from ITW Proline approached 5P Group to develop a system that would give the shoppers more confidence around the purchase decision and reduce the need for in store...
by admin | Aug 18, 2021 | Global Shipping Update
The port of Ningbo in China, the 3rd largest port in the world, has been partially shut-down due to an outbreak of COVID-19 with a worker at one of the terminals testing positive. As a result, the Health Authorities in China have ordered the Meishan Terminal in Ningbo...
by admin | Aug 12, 2021 | Flashback Friday
Dulux Australia was launching a new ranging of Aerosol paints in 2013 and needed 5P to develop a POS system to house and display the range in hardware + Paint Stores across ANZ. The main elements of the brief were as follows: Ability to safely hold stock weight...
by admin | Aug 5, 2021 | Flashback Friday
The Advantage Family (Advantage, Advantix and Advocate) by Elanco is a range of parasite-control pet products kept behind counter in pet specialty stores. In store, shelf space has been dominated by competitor brands such as Frontline. Prior to this...
