Empowering brands at retail
Flashback Friday 2011: PRO PLAN New Generation

Flashback Friday 2011: PRO PLAN New Generation

Due to the high level of stand design which had come into the Premium Pet Food category over the preceding 6 years, the PRO PLAN New Generation Unit was looking for a different edge. During concept development, research revealed the target market was the same as the...
Flashback Friday 2009: Yates Seed Pop Suite

Flashback Friday 2009: Yates Seed Pop Suite

Prior to developing this concept seeds were displayed on either peg hooks or in wire pockets. Both of these had issues with pack presentation and retaining the packs in the often exposed and windy environments. 5P worked with Julijana Manolis to design a modular...
Flashback Friday 2008: Selleys Pop Suite

Flashback Friday 2008: Selleys Pop Suite

Anyone dabbling in DIY, and thanks to COVID that seems to be 100% of us, can appreciate how complex the sealant and adhesive categories are. There are countless material combinations to be bonded and cracks to be filled and identifying the correct solution can lead to...
Flashback Friday 2007: Lady Jane

Flashback Friday 2007: Lady Jane

The Lady Jayne and Manicare Merchandising System was born from a desire form McPhersons Consumer Products (MCP) to have a modular system that would give more flexibility in store and provide a better inventory management system by creating a stable of common parts. 5P...