by admin | Jul 30, 2021 | Flashback Friday
Due to the high level of stand design which had come into the Premium Pet Food category over the preceding 6 years, the PRO PLAN New Generation Unit was looking for a different edge. During concept development, research revealed the target market was the same as the...
by admin | Jul 23, 2021 | Flashback Friday
From POPAI (now SHOP!) 2009 / 2010 Award Submission The concept is based on creating the feeling of being absorbed by the brand. By relaying the existing store racks where possible, we create a tunnel effect completely immersing the customer in the Eukanuba...
by admin | Jul 16, 2021 | Flashback Friday
Prior to developing this concept seeds were displayed on either peg hooks or in wire pockets. Both of these had issues with pack presentation and retaining the packs in the often exposed and windy environments. 5P worked with Julijana Manolis to design a modular...
by admin | Jul 9, 2021 | Flashback Friday
Anyone dabbling in DIY, and thanks to COVID that seems to be 100% of us, can appreciate how complex the sealant and adhesive categories are. There are countless material combinations to be bonded and cracks to be filled and identifying the correct solution can lead to...
by admin | Jul 2, 2021 | Flashback Friday
The Lady Jayne and Manicare Merchandising System was born from a desire form McPhersons Consumer Products (MCP) to have a modular system that would give more flexibility in store and provide a better inventory management system by creating a stable of common parts. 5P...
